Sunday, 21 Oct 2018
FMBA & AmCham Macau Breakfast Meeting [dated 29-May-2013]

 

Macau Daily Times
http://www.macaudailytimes.com.mo/macau/44167-visitor-numbers-grow-slightly%2C-mgto-head-praises-%E2%80%9Cstable-increase%E2%80%9D.html

Visitor numbers grow slightly, MGTO head praises “stable increase”

Trying to build itself as a world center for tourism and leisure, Macau continues to benefit from a “stable increase in tourism numbers,” the director of the Macau Government Tourist Office (MGTO) revealed yesterday during a breakfast meeting. According to Maria Helena de Senna Fernandes, “9,474,782 people [have] visited Macau since January this year, representing a growth of 1.6 percent.” “These figures alleviate the pressure of people saying we have too many tourists in Macau, as we are having a stable increase. Hotels are still doing all right and I hope the industry is coming up with new products,” the director added.

Putting in place multiple plans in order to convince tourists to stay longer, Helena de Senna Fernandes seemed satisfied with the current hotel rates. This year, overnight guests reached a total of 2.5 million; representing a growth of 15.7 percent compared to the same period last year. Currently hotels have an occupation rate of around 86 percent.

Tourists who visit and stay in Macau are mainly from China, Hong Kong, Taiwan, South Korea and Thailand. “The greater China portion is increasing, however the international markets have known a decrease,” the MGTO director admitted. There is a total visitor expenditure of USD 43.7 billion. “The Chinese are still the highest spenders, but we intend to expand our tourism market, hoping to increase the number of visitors from other countries too,” she explained, adding that the low number of direct flights to Macau is one of the main issues.

Trying to turn Macau into a world center for tourism and leisure, Helena de Senna Fernandes wishes to make residents of Macau more engaged with the tourism market. “We are promoting a tourism awareness campaign, as we believe everybody should be a tourism ambassador in Macau,” the director explained, adding that MGTO “feels some tourists prefer to interact with local people and the residents should feel comfortable in doing that.” 103, 845 residents have already applied to participate in this tourism awareness program and will become ambassadors.

This year, MGTO hopes to put in place several strategies to develop cultural tourism products, innovative promotional techniques, new training programs and a tourism master plan research project in order to develop the Macau’s tourist sector.

According to Helena de Senna Fernandes, the government is also revising two laws, one related to travel agencies and the other regarding accommodation and dining services. “One of the main areas under discussion affects the operations of hotels and restaurants. At this point the law is still being drafted and it predicts a new star rating system as we are introducing new elements linked to quality and types of software,” the director concluded.

Organized by France Macau Business Association and The American Chamber of Commerce in Macau, the breakfast meeting took place yesterday at the Sofitel Hotel.  

Improvements in tourism signage 

The director of the Macau Government Tourist Office (MGTO), Helena de Senna Fernandes, revealed yesterday that a study on tourism signage in Macau will soon be published. “We feel tourists have the opportunity when walking around Macau to visit the most important sites, but it seems that signs aren’t really helping them to get to the places they want to see,” she explained. The MGTO head expects to “put in place a better signage system,” so visitors will not have to depend on tourist guides so frequently. “You will see improvements in the years to come,” she promised.

In addition, Helena de Senna Fernandes explained that, in the program to develop cultural tourism, MGTO is working on a temple and church project, a wedding incentive scheme, a student excursion program, a fishing boat tour and the organization of carnivals traditional to Portuguese-speaking countries.

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Macao Daily 澳門日報
http://www.macaodaily.com/html/2013-05/31/content_807729.htm

旅遊局研究巴士穿梭世遺

旅遊局長文綺華表示,隨着港珠澳大橋落成,可減省旅客多重過關時間,有助從香港分流國際旅客來澳。旅遊局現正研究安排穿梭巴士接載旅客到世遺景點的可行性。除本地交通,當局亦繼續深化與各地航空公司的合作,共同研究開發航線,推廣澳門,擴大客源。

重啟旅遊認知運動

文綺華表示,過去一年入境旅客持續上升,主要客源來至內地,反觀一些傳統市場如台灣及日本則負增長。同時喜見市場增加新興客源,如泰國及韓國等。

旅遊局今年將繼續優化行業管理和培訓,積極推廣優質旅遊,亦會開發文化旅遊產品,讓旅客充分感受澳門的濃厚活動和節日氣氛。其中包括重啟於○一年首次推行的“旅遊認知運動”。旅遊局今年將繼續宣傳旅遊奬勵計劃如“婚禮旅遊奬勵計劃”及“學生旅遊奬勵計劃”等,豐富多元旅遊形象。此外,亦會開拓更多渠道宣傳澳門。她期望與本地社團合作舉辦活動,深化社區旅遊,營造友善旅遊環境,配合特區政府建設“世界旅遊休閒中心”的策略目標。

被問到旅遊局計劃如何吸引更多內地旅客來澳,她表示,旅遊局一直研究拓展廣東省以外其他內地客源來澳,特別是擁有與澳門直接交通往來的城市,如年初開通直航航班到澳門的瀋陽市。政府計劃集中資源開拓國內一線及其他具潛力城市,認為此策略能更有效地擴大內地客源。

便捷交通引客關鍵

國際旅客數字下降的原因及對策,她認為便捷交通和旅遊元素是旅客訪澳關鍵。除了海峽兩岸旅客改以包機形式往返,因兩岸中轉站地位下降,中轉客停留本澳需求逐漸減少,但隨着澳門知名度增加和大型休閒設施相繼落成,以澳門為旅遊目的地的台灣過夜旅客近年越見增多,旅遊局期望把這些曾多次來澳的中轉客引回來。

旅遊局將繼續發掘和豐富本澳不同的旅遊元素,目的是要保持澳門的旅遊新鮮感,令旅客有再到訪的衝動。她提到,興建中的港珠澳大橋將有助分流國際旅客,經香港抵達的旅客屆時可經大橋直達澳門,節省多重通關時間。除優化硬件設施,當局亦相當重視軟件配套,將加強和各個政府部門的合作,例如改善道路環境,令旅客可方便遊走於不同的旅遊景點。

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 Jornal Va Kio 華僑報
http://www.vakiodaily.com/index.php?tn=viewer&ncid=1&dt=&nid=195646

美國商會與法國商會 探討澳旅遊業發展前景       

澳門美國商會及澳門法國商會假澳門十六浦索菲特大酒店舉行早餐會議,邀請到澳門旅遊局長文綺華與兩會會員分析澳門旅遊業的近況與展望。

法國商會會長魏立民表示,是次活動是首次由澳門美國商會及澳門法國商會合辦,期望將來兩會能夠舉辦更多不同類型的活動增加會員互動。而澳門美國商會主席謝思訓對於兩會首次合辦活動獲得會員踴躍參加深感鼓舞,同時讚揚文綺華局長所領導的旅遊局對澳門整體發展有莫大貢獻,期望透過是次活動多了解該局的來年目標以及一同探討經濟發展一日千里對旅遊業以至整個澳門所帶來的利與弊。

文綺華高興接受兩會邀請,由法國和美國商會合辦活動又一次完美展現澳門長久以來的中西融合文化特色。據文綺華介紹,過去一年,入境旅客人數持續上升,主要客源來至內地,反觀一些傳統市場如台灣及日本則錄得負增長,但同時亦喜見一些新興市場如泰國及韓國等。旅遊局今年將繼續優化行業管理和培訓,積極推廣優質旅遊,亦會開發文化旅遊產品,讓旅客充份感受澳門的濃厚活動和節日氣氛,其中包括重啟於二零零一年首次推行的「旅遊認知運動」。旅遊局今年將繼續宣傳旅遊獎勵計劃如「婚禮旅遊獎勵計劃」及「學生旅遊獎勵計劃」等,來豐富澳門多元的旅遊形象。除此以外,旅遊局亦會開拓更多渠道宣傳澳門。文綺華期望與本地社團合作舉辦活動,深化社區旅遊,營造友善旅遊環境,配合特區政府建設「世界旅遊休閒中心」的策略目標。

被問到旅遊局計劃如何吸引更多內地旅客來澳,文綺華表示旅遊局一直研究拓展廣東省以外其他內地客源來澳,特別是擁有與澳門直接交通往來的城市,如剛於年初開通直航航班到澳門的瀋陽市。對於內地市場,文綺華表示計劃將資源集中開拓國內一線及其他具潛力的城市,認為此策略能更有效地擴大內地客源。

***

Tai Chung Daily 大眾報
http://www.taichungdaily.com/batch.download.php?aid=14653